Advertising and display device



v Ot. 9,1934. H. R. STERN- ADVERTISING AND DISPLAY DEVICE Filed Feb. 18,1935 2 Sheets-Sheet eNvi-:NToR Harry K. Siem ATTORNEY Oct. 9, 1934. H;R. STERN ADVERTISING AND DTSPLAY DEVICE Filed Feb. 18, 1933 2Sheets-Sheet 2 INVENToR Harry R. Stern ATTORNEY parentesi oei. e, 19341,975,876; e Yanvsit'rreine AND 'DISPLAY nevica 1 Harry R. stem, NewYour, N. y. Y Appiieatin Fehruary 1s, 1933, seriaiNo. 65%,369 s ciaims."(ci. Lio-fes) Y The present invention relates. to advertising` tion ordiaphragm 12 having an aperture indicatand display devices and isnio-re'particularly died at 13. A driving motor 14., such as a smallelecrected toward devices for the displaying and adtricfmotor, issuitably mounted in the lower chamvertising of Ycoinparativelyr smallobjects such as ber and is'connected toa suitable drivingmechaf5`watches. l ,f i nism such as the disc 15 carried by a vertical 6G v'llhepresent invention contemplates a device shaft 16. This shaft lis mountedin bearings 17 for displaying small objects carried on a rotatand 18, orin any other desired manner. The uping shaft and associated with anilluminating per end of the shaft is adapted to receive a coudevice anda stroboscopic disc, so that one can plingA device 19'secured to thewatch W or other "10T View the device as though it were stationary.article. The shaft 16 also carries a stroboscopic 65 A further object ofthe invention is to provide disc 20 having a slot 21 somewhatsmaller'than an arrangement whereby there is a continuous the opening 13in the partition 12. Alight source slipbetween these rotating parts, sothat one obsuch as an ordinary incandescent lamp is shown tainsdifferent aspects of the article'underidisat 22. Y 1 'T151 play asthedisc moves relative to the .article be-v The disc 20 may bepermanently secured to the 70' ing displayed. If the disc is caused toslip slightshaft 16, but for` certain types of display the disc ly'onthe shaft driving the'displayed. article, the should be secured totheshaft to permit relative eye w11 se@ the article Slowly `ifevoiviiig onthe rotation between the parts. A convenient method shaft and'will,therefore, be able to see all sides of securemelt iS GO employ springWashers 24 and '2510i the article, v an adjusting ring or nut 25threaded on to the 75 `Other' Vand further objects of the inventionShaft 16. 'I Will, appear as the, (jiesC- fi-piignV proceeds, Thefdisc20 is here shown as provided with fan The accompanying drawings show;for purposes blades 26, 27 which afford considerableresistance o fillustrating the present invention, two of, the to the rotation of thedisc and this resistance many embodiments in which trie invention maymay bemade svfint t0 make the disc slip s llieht-V 8'0 take form, itkbeing understood that lthe draw- 1y, O21 13118 Shaft 16, Causing thediSC 130 mak a feW ings are illustrative of the invention rather thanl'SSS ICVOlllOHS PS1' minuteV than the Shaft. The limiting the Same, Inthese drawings; blades 26 kprovide for a quick cut-off of the light.Fig. 1: is a, Vertical 'Sectional View through 3,' In operating thedevice the shaft 16 is driven at 130' form of device adapted fordisplaying a watch; a Speed 0f Sixteen 0r more revolutions per Sec- 85.

Fig 2 is a Sectionai View 0n the iin@ '2 2 ond, so that there ispersistence of vision with Of- Fig i; respect to the article beingdisplayed when illumi- Fig. 3 is a perspective Vview of the devicesho-Wn Dated by light-m1551113 thI'Ollgh the 5101121. in IFig. 1; Whenthe slot 21 is in line with the face of Figs. i and 5 are detached viewsshowing difthe watch, and the friction discs are clamped suf- 9'0 ferentforms of disc; v ciently tight to prevent slippage of the disc 20 Y Figi5A 5E, inclusive, are diagrammatic illuson the shaft, one sees the faceof the watch as #5i-ations i0 Show how the Watch" appears as ii thoughit were stationary. This is indicated at passes through onegiaif oftifleiiycieyv A in Fig. 6a. The heavy backlines indicate the rig. 7 is ahorizont-a1 sectional View through a dark background around the WatchIf1 however, 95: modied form of'mnstmciion; and 3; the disc is allowedto slip slightly, one will ob- F-igs. S and 8a illustrate two aspects ofa differ` tain a Continuously Changing VeW 0f the Watchent form ofartid@ which may be displayed. The watch will appear to revolve in thedirection The device is preferably made up for use in a of its realdirection oflrotation. 'A few of these 4,5 lshow window or other publicplace and in ordeii Succession of VleWS are 1nd1cated at B, C, D, and E100 that the article being displayed may be easily ob- 0f Flgs- (5B-5E,mcuslVe- In "19W B 011e Sees the Served during the day time, or when theShow face of the watch turned more or less on edge; in window islighted, the device is designed to cut View C the Witch is entlrey 0nedge? in View D out extraneous light the watch is on edge but the backView of the As shown in the drawings, it has a lower com- Watch is Seeninstead 0f the face; and in View E 105 partment 10 for the operatingmechanism and an the full back View of the watch is seen together uppercompartment 11 adapted to contain the arwith any advertising matter orother design which ticle being displayed, for example a watch W as maybe carried on the back of the watch. Owing indicated by the drawings.The separation beto the rotation of the watch and the stray light tweenthe two compartments is formed byapartiwhich will be picked up by it,there may be a 1.10

slight blur of circular shape. This is indicated by the lighter lines inthe background of Views B, C, and D.

The watch can run while being rotated and hence a continuously changingappearance is given as time passes, demonstrating the durability andreliability of the watch.

The disc shown in Fig. 5 is the same as that shown in Fig. 4, exceptthat a small hole 28 is provided opposite the hole 21. This will givetwo views of the watch, one a strongly illuminated face view and theother a phantom-like, dimly illuminated, rear View of the watch. It isobvious that the slippage of a disc such as shown in Fig. 5 will causethese views to interchange.

While the drawings show slippage of the disc relative to the shaft, itis, of course, obvious that slippage could be had between the shaft andarticle to be displayed.

In the form shown in Fig. '7, the disc 20 is provided with one opening31, while the portion 37 has three openings 34, 35, and 36. The watch Wiscarried in the same position as before. The openings 35 and 36 maycarry differently coloured sheets of'gelatin 32 and 33, or othertransparencies. The openings 31 and 34 are clear. When the watch andstroboscopic disc of the nature just referred to are revolved, oneobtains a strongly illuminated watch face inthe plane indicated in thefull lines of the drawings, and two dimly illuminated or colored Watchfaces in the dot and dash, and dotted line positions.

Figs. 8 and 8a illustrate the display of a different form of article,such for example as a piece of unwrapped candy, indicated at 40, and apiece of wrapped candy, indicated at 41. The two pieces of candy areplaced on opposite sides of a support and revolve in the same way as thewatch above described.

From the foregoing it will be apparent that the present inventionaffords a convenient advertising device for displaying small articlesand provides' an arrangement for revolving and illu-r minating thearticle, either so that one side only may be viewed, or so that bothsides may be seen in quick succession.

vIt 4is obvious that the invention may be embodied in many forms andconstructions within thev scope of the claims, and I wish it to beunderstood that the particular forms shown are but two of the manyforms. Various modifications and changes being possible, I do nototherwise limit myself in any way with respect thereto.

What is claimed is:

l. An advertising devise comprising a rotary shaft,a stroboscopic disccarried by the shaft, a light source adjacent one side of the disc andadapted to project a beam of light through the opening in the disc, anarticle to be displayed secured to the shaft for rotation therewith andplaced in the path of the beam of light, and an enclosure for the discand light source, the enclosure having an aperture for the light beam,the article being outside the enclosure.

2. An advertising device as claimed in claim 1, wherein one of the shaftrotated articles is connected to the shaft through a friction driveadapted to permit the same to slip soV as to turn at a slightly slowerspeed than the other article whereby different areas of the article tobe displayed are illuminated in succession so that the displayed articleappears to slowly rotate.

3. An advertising device asv claimed in claim 1, wherein the disc isfrictionally mounted on the shaft so as to slip behind the shaft wherebythe view of the article progresses.

4. An advertising device as claimed in claim 1, wherein the disc isprovided with depending light screens adjacent the opening to confinethe light beam.

5. An advertising device as claimed in claim 1, having an enclosing hoodabout the article being displayed to cut off extraneous light.

6. An advertising device comprising a Vertical shaft, an article to bedisplayed secured to the upper end of the shaft, a motor drive for theshaft adapted to rotate the shaft at a speed above the persistence ofvision, a stroboscopic disc carried by the shaft, a lamp bulb underneaththe disc and adapted to project a beam of light through the opening inthe disc toward the article to be displayed, and an enclosure for thedisc, lamp and lower part of the shaft, the upper wall of the enclosurehaving a light transmitting opening between the lamp bulb and thearticle to be displayed. Y

'7. An advertising device comprising a vertical shaft, an article to bedisplayedsecured to the upper end of the shaft, a motor drive for theshaft adapted to rotate the shaft at a speed above the persistence ofvision, a stroboscopic disc frictionally carried by the shaft, means forimposing a drag on the disc to cause it to slip relative to the shaft, alamp bulb underneath the disc and adapted toy project a beam oflightthrough the opening in the disc toward the article to be displayed,and an enclosure for the disc, lamp and lower part of the shaft, theupper wall of the enclosure having a light transmitting opening betweenthe lamp bulb and the article to be displayed.

8. An advertising device comprising a vertical shaft, an article to bedisplayed secured to the upper end of the shaft, a motor drive for theshaft adapted to rotate the shaft at a speed above the persistence ofvision, a stroboscopic disc frictionally carried by the shaft, the dischaving a fan blade to stir the air and cause resistance whereby the discslips relative toy the shaft, a lamp bulb underneath the disc andadapted to project a beam of light through the opening in the disctoward the article to be displayed, and an enclosure for the disc, lampand lower part of the shaft, the upper wall of the enclosure having alight transmitting opening between the lamp

